Many websites go undiscovered in search results because of a few simple mistakes. Here are a few important things to check to make sure your website is being displayed properly in Google and other search engines.
DO YOU HAVE GOOD TITLE TAGS & DESCRIPTIONS ON YOUR WEBSITE PAGES?
Title Tags and Descriptions are used to tell Google and other search engines what your website is about. The purpose of Title Tags and Descriptions for a therapist website is to attract people searching for a therapist in your area and for the specialties you offer. So, it is important to include your city and state, therapist type or “therapist” and your main specialties in your home page Title Tags and Descriptions.
Often websites are created from templates and Title Tags show a default setting of Home or a business name “ClearFocusCounseling” with no Description. Google typically fills in the Description from content on the web page.
The Title Tag should be less 55 characters and Descriptions less than 160 characters in length. There is no penalty for going longer, the additional characters will not display in Google.
CORRECT TITLE & DESCRIPTION
INCORRECT TITLE & DESCRIPTION
The Second Title Tag and Description do not help attract new clients in search engines, because nobody is searching for these terms. It does not include your therapist type, your location or specialties you offer.
At TherapyTribe, our websites are created with Title Tags and Descriptions auto-populated from your listing details to include your name, therapist type, city and state, and specialties you offer.
ARE YOU ATTRACTING THE RIGHT TYPE OF SEARCH TRAFFIC?
A person looking for therapy typically searches Google for terms like “Therapists in San Marcos, CA”, “Psychologists in San Marcos, CA Specializing in Depression” “Marriage Counseling in San Marcos, CA”. For your website to show in Google and other search engines for these search terms you need to have Title Tags and Descriptions that match what people are searching for.
If you have a main specialty or a few specialties that you focus on, you should create dedicated pages for each specialty. For example let’s say Jane Smith’s main specialty is OCD. She would want to create a web page of 300 words or more that only discussed her OCD specialty.
-The Title Tag for this page should look like “Psychologist in San Marcos, CA Specializing in OCD”
-The Description for this page should look like “Jane Smith, OCD Therapist in San Marcos,CA. Psychologist with over 20 years experience treating OCD for children, teens and adults. OCD Counseling San Marcos,CA”
The above Title Tags and Descriptions are full of searchable terms thus increasing your chances of being displayed in search results.
TherapyTribe offers beautiful websites for therapists for free included with membership.