How to Write a Compelling Therapist Blog

Therapist Blog

Interested in Writing a Therapist Blog?

Therapy Marketing - Mental HealthWhy Blog on TherapyTribe? Contributing to our therapist blogs section can increase your professional visibility, credibility as well as drive additional viewers to your therapist profile. Every blog you write is an opportunity for you to showcase your expertise, give an explanation of your approach and begin developing that all important therapist/client relationship. Additionally, we feature your blogs on your listing page and broadcast them to our social media pages on Facebook & Twitter.

In short, every blog you write can increase your visibility as well as the likeliness a client will select you as their therapist. So what are you waiting for? Before you start, here are some tips on how to best organize your great ideas.

3 Simple Steps to Writing an Effective Therapist Blog

1. Think like a client.
Be sure to pick a topic that is focused on a potential client problem. Narrow your focus in a way that will be meaningful to your audience and provide sufficient details such as self help strategies, symptoms, treatment options, etc. Tip: turning your blog into a “Dear Abby” style post or a numbered lists can help make a topic more engaging and generate more click-thru’s to view your profile page.

2. Make your title work for you.
Client scan titles first. Make sure your title is descriptive, compelling and contains your main idea. Tip: Use a colon, “Managing Anxiety: How to Get Through the Work Day.” Or, add a your numbered list to the title, “10 Tips on Managing Anxiety.” Also make sure you select a blog category so clients can easily find your blog!

3. Share your blog on social networks.
Once you’ve spent the time to create a thoughtful and specialized blog share your hard work with your colleagues. Social sharing can increase your overall visibility on a particular area of expertise, drive potential referrals as well as help increase the activity on your social pages. Use the “Share” feature on your published Blog page to broadcast your work on Google+, LinkedIn, Twitter & Facebook.

Write a compelling therapy blog & gain visibility in your area of expertise.

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Read more articles from our Private Practice Marketing Series.